Case Study: Aston Martin Racing achieves significant licensing cost savings by analyzing IT asset utilization with Dtex Systems

Cost Savings by Analyzing IT Asset Utilization

Prodrive and Aston Martin Racing, leading high‑performance engineering organizations, rely on specialized engineering software with some licenses costing over £100,000 per year. The Prodrive CIO suspected a particular CAD application—licensed on a concurrent‑user basis—was being underutilized compared with vendor reports and needed reliable visibility into IT asset usage while also protecting valuable intellectual property across trackside and engineering operations.

Prodrive deployed Dtex to capture actual concurrent usage and security telemetry. The data provided the evidence the CIO needed to renegotiate the CAD license, delivering significant annual cost savings, while also improving worldwide visibility into sensitive data and systems to strengthen information security for Aston Martin Racing and the wider Prodrive group.

Aston Martin