Case Study: Imerco launches products on time with DSV

Making Sure a Retailer can Launch a new Product on Time

Imerco, a Danish retail chain selling homeware and cookware, needed to get several urgent containers from China to Europe in time for a new launch of Cathrineholm enamel cookware. The shipment was especially challenging because it fell during Chinese New Year, when port capacity is reduced and delays are common. DSV was brought in to help ensure the products arrived on schedule and avoid costly stock shortages after a major marketing campaign.

DSV’s freight forwarder Mia coordinated closely with colleagues in China and the carrier to reserve space and secure loading on the ship, while keeping Imerco updated throughout the process. Thanks to DSV’s personal service and proactive handling, all four containers were loaded on board as planned, helping Imerco avoid delays and launch the product on time. This prevented potential lost sales, disappointed customers, and additional logistics costs.

Imerco

Jan Kaya-Mortensen

Logistics Manager