Case Study: JYSK optimizes Middle East supply chain growth with DSV

Expanding the supply chain to a new region

JYSK, the global home furnishings retailer entering the UAE through franchise partner Mercurius, needed a flexible logistics partner to support its expansion across the Middle East. DSV was brought in to help manage the complex supply chain requirements, including sea freight, warehousing, logistics, customs, and local registration and documentation support.

DSV designed and optimized JYSK’s supply chain to keep costs down and support the brand’s launch and growth in the region. DSV also handled customs clearance, last-mile store deliveries, and home delivery with furniture assembly, while providing English-speaking staff, uniformed teams, and branded trucks; although no hard metrics were given, the partnership helped establish JYSK locally and enabled its regional expansion.

JYSK

Bret Trevethan

COO Mercurius - JYSK's Franchise Partners