Case Study: Transportation and Logistics Company achieves 88% lower CPA vs Contextual with Dstillery's ID-free Custom AI

Transportation and Logistics Company - Customer Case Study

A transportation and logistics company engaged Dstillery to help prospect new members of its niche freight-shipper audience and drive shipment bookings. In Q4’20 the client tested Dstillery’s new ID-free Custom AI to reach prospects without using third‑party identifiers.

Dstillery’s ID-free Custom AI uses the same ML-based predictive modeling as its cookie-based solution but relies on privacy-friendly signals instead of third‑party cookies. In a one-week test that split budget across ID-free Custom AI, cookie-based Custom AI, Contextual, and Run of Network, ID-free delivered 69 shipment bookings (out of 220 total), achieved a $19.50 CPA—88% lower than Contextual ($166.67)—and uncovered new audience insights (travel, soccer, and auto interests); cookie-based Custom AI led with 132 bookings and a $10.37 CPA.