Case Study: Theme Park & Entertainment Resort achieves 80% above ROAS goal, 19% lower CPC and 21% higher VCR with Dstillery

Theme Park and Entertainment Resort - Customer Case Study

A national theme park and resort complex partnered with Dstillery to engage new users across the funnel — raising brand awareness, increasing online ticket sales and driving overnight bookings. The long-term relationship (since 2011) focused on prospecting travelers and converting high-intent audiences into purchases.

Dstillery deployed a mix of Custom and Pre-Built Audiences: competitive conquesting with a Theme Parks Location Audience and Behavioral Audiences (e.g., Theme Park Researchers, Family Adventure Travelers) for upper-funnel awareness, and Custom AI for the direct-response lower funnel. Results exceeded goals: $54 ROAS vs. $30 benchmark (80% above), $1.62 CPC vs. $2 benchmark (19% better), and 85% VCR vs. 70% goal (21% above).