Case Study: Sokal achieves better CPMs with Dstillery Predictive Bidding

Sokal drives 75% better CPM for dynamic display with Dstillery

Sokal, an automotive digital advertising agency, faced the challenge of reaching a target audience of potential car buyers for a reputable automotive brand without relying on third-party cookies across their display, dynamic display, and video campaigns.

Dstillery implemented its Predictive Bidding solution, powered by its ID-free targeting technology. This approach allowed Sokal to maximize its ad spend by having Dstillery's AI predict the value of each impression. The campaign results included a 59% better CPM for video, a 61% better CPM for traditional display, and a 75% better CPM for dynamic display, significantly reducing wasted ad spend for the customer.

Sokal