Case Study: QSR Restaurant Chain achieves $0.11 Cost Per Store Visit with Dstillery's ID-free solution

QSR - Customer Case Study

A popular QSR restaurant chain partnered with Dstillery to prepare for a cookieless future and drive more in‑store traffic while lowering cost per store visit (CPSV). The client set a target CPSV of $1.50 and agreed to test Dstillery’s new ID‑free targeting alongside other tactics.

Dstillery deployed four tactic lanes—Retargeting, Custom AI, Predictive In‑Store, and ID‑free—and the client ran the ID‑free test alongside Custom AI. Every approach beat the $1.50 CPSV goal, with the ID‑free solution outperforming the campaign by achieving a $0.11 CPSV and reducing Cost Per Store Visit by 8%.