Case Study: Pharmaceutical Brand achieves 55% higher CTR with Dstillery's Custom Predictive Social Audience

Pharmaceutical Brand - Customer Case Study

Dstillery, a custom AI audience partner, helped a pharmaceutical brand that wanted to capitalize on a lawsuit and negative PR affecting its largest competitor. The challenge was to quickly identify and reach users engaging with competitor-related content across social platforms.

Dstillery built a Custom Predictive Social Audience by seeding competitor-related topics and analyzing conversations from over 50,000 publisher sources (including Twitter, Reddit, YouTube, and Instagram) to predict trending topics over the next 72 hours and score users for targeting. The campaign—powered by Dstillery’s AI models and scoring—beat the brand’s cross-screen CTR benchmark by 55%, enabling the client to effectively capitalize on the competitor’s missteps.