Case Study: Outdoor Retailer Company achieves 92% lower cost per site visit with Dstillery's ID-free Custom AI

Outdoor Retailer Company - Customer Case Study

An outdoor retailer partnered with Dstillery in Q4 2020 to increase consideration for its winter product line, setting a success benchmark of $2.00 cost per site visit (CPSV).

Dstillery modeled ID-free Custom AI from the brand’s CRM seed set of high‑value customers and deployed audiences across viewable video, ID-free display, and Custom AI display with sequential messaging. The campaign drove in‑market consumers to the site at a $0.16 CPSV — 92% better than the original benchmark.