Case Study: Cable and Phone Provider achieves 6% stronger CPA and $13 CPA (68% below goal) with Dstillery

New Formats Strengthen Cpa by an Additional 6%

An internet, cable and phone provider partnered with Dstillery in Q1 2020 to expand its existing display plan by adding OTT and programmatic audio, aiming to integrate the new formats and efficiently convert viewers and listeners into customers.

Dstillery placed ad-viewer pixels on OTT and audio creatives to build retargeting segments of users who watched or listened in full, then served sequential display messages to move those users down the funnel. The approach increased scale and strengthened CPA by 6%, delivering an overall CPA of $13—68% below goal.