Case Study: Georgia State Parks achieves 28% lower CPA with Dstillery

Georgia State Parks - Customer Case Study

Georgia State Parks partnered with Dstillery in 2019 to drive ticket sales and memberships, using Dstillery’s Custom AI audience suite to reach the right travelers. The park’s challenge was meeting CPA goals across multiple seasonal promotional periods while attracting high-intent visitors to its website.

Dstillery solved this by deploying seasonal Behavioral Audiences, along with Custom AI and retargeting, tailored to promotions like winter skiing and summer backpacking. The campaign delivered an $18 CPA, beating the original $25 goal by 28% and helping Georgia State Parks exceed performance targets.

Georgia State Parks