Case Study: Regional telecommunications company achieves 37% more efficient cost-per-sale with Dstillery's Custom AI Audiences

Dstillery’s Custom AI Audiences Drove a 37% Efficiency CPS for a Leading ISP

A regional telecommunications company (a leading ISP) needed to efficiently prospect new customers for its high‑speed internet plans across areas where service was available, without being constrained by traditional geotargeting. The challenge was to find and convert qualified prospects while improving acquisition efficiency versus other partners.

Dstillery deployed Custom AI Audiences enhanced with its patented homing technology, targeting qualified users in serviceable zip codes regardless of location and layering Behavioral Audiences and KOA Retargeting. The campaign drove a 39% week‑over‑week performance improvement and delivered a cost‑per‑sale that was 37% more efficient than the next leading partner, making Dstillery the top performer on the plan.