Case Study: Lifestyle Motorcycle Brand achieves 75% VCR (7% above benchmark) with Dstillery Content Influencer Audiences

Dstillery’s Content Influencer Audiences Provide Incremental Reach

In Q3 2020 a lifestyle motorcycle brand engaged Dstillery on a managed-service campaign to reach moto enthusiasts on non-endemic websites, with success defined as achieving a 70% video completion rate (VCR).

Dstillery activated its Content Influencer segments (developed with Screen Engine/ASI), using survey-seeded custom AI to build an "Action Content Influencer" audience that expanded reach beyond traditional segments. The approach delivered a 75% VCR—7 percentage points above the benchmark—and informed a roster of motorcycle and related enthusiast/shopper audiences for future campaigns.