Case Study: Tropical Smoothie Cafe achieves 70% display and 75% video CPA reductions with Dstillery ID-free™

Dstillery ID-free™ Reduces Display CPA by 70%, Video CPA by 75%

Tropical Smoothie Cafe partnered with Dstillery and KORTX in Q2–Q3 2022 to boost brand awareness and prospect for new customers in a cookieless environment. The challenge was to efficiently reach high-value prospects and lower acquisition costs compared with third‑party QSR and contextual segments.

Dstillery built ID-free Custom AI audiences from the client’s first‑party pixel data and instantly activated them via Deal IDs without contracts or API integration. The campaign cut display CPA by 70% and video CPA by 75% versus third‑party and contextual competitors.

Tropical Smoothie Cafe