Case Study: National Fast Food Chain achieves $1.76 cost per online order (65% below $5 target) with Dstillery

Dstillery Exceeds Cost Per Online Order Benchmark by 65%

Dstillery partnered with a national fast-food chain (client since Q4 2019) that needed to pivot its digital activation during the COVID-19 pandemic to drive online orders, with a target cost per online order (CPOO) of $5.

Dstillery implemented a new conversion pixel for custom AI modeling and retargeting and activated pandemic-relevant behavioral audiences—food delivery service users, online alcohol buyers, and online grocery shoppers—delivering a $1.76 CPOO, 65% below the client’s original goal.