Case Study: Software Services Company achieves $45 CPO — 70% below goal — with Dstillery

Dstillery Drove Sales for a Software Services Company at CPO 70% Below Goal

Dstillery, a custom AI audience partner, was engaged by a multinational software services company to find new customers for its subscription-based computer-aided design and drafting software. The client’s goal was a $150 cost-per-order (CPO).

Using the client’s first-party data, Dstillery built Custom AI models that assessed over 10 million attributes and used ProspectRank to score hundreds of millions of prospects daily, then activated Custom AI Audiences, Behavioral Audiences, and Ranked Retargeting. The campaign achieved a $45 CPO — 70% below the client’s goal — and uncovered that customers are more likely to purchase on weekdays.