Case Study: International Confectionery Company achieves 90.7% in-store lift with Dstillery

Dstillery Drove 90.7% In-Store Lift For an International Confectionery Company

Dstillery was engaged by an international confectionery company to drive foot traffic to four QSR partners—Menchie’s, Freddy’s Steakburgers, Cook Out, and Krystal—to promote a new ice cream flavor. The challenge was reaching the right consumers at scale and converting ad exposure into in-store visits across distinct restaurant audiences.

Dstillery applied its Custom AI audience approach (powered by ProspectRank® and BrandSignal®), targeting Behavioral Audiences like Restaurant Researchers and Price-Conscious Grocery Shoppers and continuously optimizing QSR-specific creatives. Measurement with Placed showed strong in-store lift: Menchie’s +90.7%, Freddy’s +57.87% (nearly 3% of consumers visited the same day), Cook Out +38.64%, and Krystal +16.02%.