Case Study: WOW! achieves 35% lower cost-per-lead with Dstillery

Drove Serviceable Leads at 35% Below Goal

WOW!, an internet, cable and phone provider, engaged Dstillery in early 2018 to drive new residential customer acquisition while hitting an efficient cost per lead (CPL). The challenge was to reach high-intent prospects and lower acquisition costs for WOW!’s residential products.

Dstillery ran a Managed Service campaign targeting customers who were moving or in-market to switch providers, using Custom AI Audiences (powered by WOW!’s first‑party data), Behavioral Audiences and Ranked Retargeting. After strong initial results the budget grew 75% and the program expanded to additional lines of business; continuous optimization delivered CPLs on average 35% below WOW!’s original benchmark.

WOW!