Case Study: Leading Footwear Brand achieves 2.44:1 RoAS with Dstillery

Drove a $2.44:$1 Roas for a Leading Footwear Brand

Dstillery, a data-driven advertising company, partnered with a leading footwear brand that needed to improve return on ad spend (RoAS), find new customers, and ensure the right ad reached the right consumer. The primary challenge was driving measurable revenue while identifying high-value shoppers.

Dstillery implemented pixels across the brand’s site and DMP, using a custom homepage integration to observe purchase behavior and cart size. They built High-Value Customer models and Custom AI Audiences to find lookalike users, driving $2.44 in revenue for every $1 spent and uncovering incremental behavioral segments like rental car users, frequent travelers, and budget hotel visitors.