Case Study: Sports Footwear and Apparel Brand achieves 49% higher in-store lift vs. benchmark with Dstillery's Custom AI Audiences

Custom Audiences Exceed in-store Lift Benchmark by 49%

A global sports footwear and apparel brand partnered with Dstillery (since Q3’18) to drive more qualified site traffic and measurable incremental in‑store visits, as tracked by NinthDecimal. The core challenge was prospecting new users likely to purchase online or visit physical stores—including shoppers seen at competitor locations.

Dstillery built Custom AI Audiences from the brand’s first‑party data and activated Location Audiences refined with its geolocation authenticity patent to target high‑value prospects and competitor visitors. The campaign exceeded the in‑store lift benchmark by 49%, delivered a $0.47 cost per site visit (53% below benchmark) and produced a 25.8% incremental lift.