Case Study: a consumer goods brand boosts ROAS and improves CPA with Dstillery Custom AI Audiences

consumer goods brand boosts ROAS 58% with Dstillery

A leading consumer goods brand specializing in personalized prints and wedding products aimed to improve its return on ad spend and lower customer acquisition costs. To achieve this, the brand partnered with Dstillery to leverage its first-party data using Dstillery's Custom AI Audiences and search intent strategies.

Dstillery implemented Custom AI Audiences, which used machine learning to continuously refine audience models from the brand's first-party data, identifying new high-likelihood prospects. This solution delivered exceptional results: the wedding campaign saw a 58% increase in ROAS year-over-year and beat its CPA goal by 28%, while the holiday campaign improved CPA by 37% and increased conversions by 43%.