Case Study: Computer Technology Company achieves $14.53:$1 ROAS with Dstillery

Computer Technology Company - Customer Case Study

Dstillery partnered with a computer technology client starting in 2018 to engage small business owners and decision-makers and drive sales with a high return on ad spend (ROAS). The challenge was to reach and convert these niche business audiences at scale while surpassing a strict ROAS benchmark.

Dstillery’s Client Success team applied learnings from prior campaigns and optimized top tactics using a mix of Custom AI, retargeting, and behavioral audiences focused on Business Decision Makers and Office Supply Shoppers. In Q1 2020 the campaign delivered a $14.53:$1 ROAS—124% above the $6.50 goal—leading to a 50% quarter-over-quarter budget increase and over $1.2M invested across the two-year partnership.