Case Study: Streaming Media Brand achieves 30% lower CPA and 20% more high-value subscribers with Dstillery

Acquired High-value Subscribers for a Streaming Media Brand at a Cpa 30% Below Our Competitors

Dstillery partnered with a streaming media brand that wanted to shift from acquiring run-of-the-mill sign-ups to securing high-value subscribers who would stay at least three billing cycles. The challenge was to improve subscriber quality while maintaining efficient acquisition costs.

Dstillery built Custom AI Audiences modeled on the brand’s most valuable customers and expanded reach with custom Behavioral Audiences (e.g., Streaming Device Shoppers, Streaming Video Fans, HDTV Researchers, Digital Antenna Users). The campaign delivered a cost-per-subscriber 30% below competing partners and achieved 20% more incremental high-value subscribers than the target.