Case Study: Streaming Platform Company acquires high-value subscribers at 30% lower CPA with Dstillery

Acquired High-Value Subscribers at a CPA 30% Below Competitors for Platform

Dstillery worked with an entertainment client—a streaming platform—tasked with shifting away from run-of-the-mill signups toward high‑value subscribers who remain for at least three billing cycles. The challenge was to find and acquire these longer‑term customers more efficiently than competing partners.

Dstillery built Custom AI Audiences modeled on the brand’s most valuable customers and expanded reach with behavioral audiences (e.g., streaming device shoppers, streaming video fans, HDTV researchers, digital antenna users). The campaign delivered a cost‑per‑acquisition 30% below competitors and achieved 20% above the incremental high‑value subscriber goal.