Case Study: Logo Line refreshes its brand identity with DSR Branding

Logo Line refreshes its brand with DSR Branding after 30 years of trust

Logo Line, a major Australasian wholesale promotional merchandise supplier, had a strong business with a loyal customer base but an outdated brand identity that failed to convey its energetic and reliable character. To realign its brand for the future, the company engaged DSR Branding for a comprehensive brand refresh, including brand strategy, positioning, and identity design.

DSR Branding developed a new strategy and identity centered around a bold, uppercase wordmark that incorporated an exclamation point and a distinctive purple color. The solution successfully captured the company's quirky spirit and industry expertise. The rebrand was embraced wholeheartedly by the Logo Line team, reigniting internal excitement and ownership. The new identity was launched at a large-scale event for over 300 customers in their new facility, solidifying the brand as bold and unmistakable in its market.

Logo Line