Case Study: John Kyle Espresso builds a warm, award-winning brand identity with DSR Branding

John Kyle Espresso wins Gold at BADC Awards 2024 with DSR Branding

John Kyle Espresso, a beloved Sunshine Coast café, faced the challenge of growing from a local favorite into a lifestyle-oriented destination in Australia's highly competitive coffee market. They engaged DSR Branding to craft a new brand story that would resonate with existing customers and captivate newcomers, while also creating an identity that could support an increase in menu prices.

DSR Branding conducted extensive research and developed a new brand identity centered on the feeling of a "home away from home." The solution included a custom wordmark, a cheeky "JK" icon symbolizing stepping out of one's comfort zone, and a vibrant local color palette. The new positioning was fully embraced, successfully allowing for a price increase that customers endorsed. For this work, DSR Branding won a Gold award in Brand Identity: Refresh at the BADC Awards 2024.

John Kyle Espresso