Case Study: Cutting Edge elevates its brand and attracts new customers with DSR Branding

Cutting Edge wins 3 awards with DSR Branding

Cutting Edge, a second-generation family-owned company specializing in cardboard packaging and displays, faced challenges including a transactional client base, a website that misrepresented their capabilities to larger clients, and difficulty attracting new talent. To support their growth targets, they partnered with vendor DSR Branding for a comprehensive brand refresh involving brand strategy, positioning, and identity.

DSR Branding developed a modern visual identity and the tagline "Display Greatness," along with a new website, capability statements, and marketing materials. The rebrand successfully repositioned Cutting Edge, helping them attract new clients and talent. The project was recognized with industry awards, including a Silver Transform Award for Best Visual Identity.