Case Study: Brill Coffee achieves sold-out launch and 300% ROI with DSR Branding

Brill Coffee sells out first product run in 2 months with DSR Branding

Brill Coffee, founded by Joel Brilliant, aimed to revolutionize the Australian instant coffee market but faced the challenge of establishing a premium brand identity on a startup budget to compete in a sophisticated industry. The company engaged DSR Branding for a comprehensive suite of services including brand strategy, identity, naming, and packaging design to create an engaging brand that would appeal to both consumers and wholesale clients.

DSR Branding developed a vibrant and playful identity for Brill Coffee, honoring the founder's name and emphasizing the product's value. The solution included practical, cost-effective packaging and bold graphics inspired by the coffee's origins. The results were remarkable, with the first product run selling out in just two months and achieving a 300% return on investment. The branding also attracted significant media attention and design awards, successfully positioning Brill Coffee as a premium player in the market.

Brill Coffee