Case Study: Unit4 achieves $109,378 in earned media impact and 8x ROI by turning inactive employees into social media influencers with DSMN8

Turning inactive employees into social media influencers with over $109,378 of impact

Unit4, a 2,600‑employee software company based in Utrecht, faced low employee activity on social media and needed to engage leadership, sales, marketing and recruitment to build personal brands, increase awareness and generate sales opportunities. To tackle this, Unit4 selected DSMN8’s employee advocacy solution to make sharing relevant, easy and measurable across its workforce.

DSMN8 delivered targeted content feeds, automated posting options, gamification and a central analytics dashboard, rolled out first to 100 leaders and then to the whole company. In four months 1,252 employees (48% of the organisation) used DSMN8 regularly, sharing 17,124 items (a 171% increase) and generating the equivalent of $109,378 in media spend, 30,041 clicks, 4,321 website visits and 41 conversions at $0.44 per click — an overall ROI of 8x. Many users also adopted DSMN8’s automation (key fact: 649 users), helping previously inactive employees become effective social influencers.

Unit4

Emma Keates

Unit4