Case Study: Kreston Reeves achieves authentic employee advocacy with DSMN8

Kreston Reeves Encouraging authentic employee advocacy in a risk-free way

Kreston Reeves, a UK-based accounting firm, faced the challenge of shifting its employee networking and personal branding efforts to digital during the pandemic. They needed a risk-free way for their 500+ employees to share company content on social media authentically, without appearing forced or saying the wrong thing. They turned to the vendor DSMN8 for its employee advocacy platform.

DSMN8 provided a solution with multiple captions and images for each post to ensure unique shares, along with scheduled posting to stagger them. This eliminated the risk of inauthentic, synchronized posting and gave employees confidence. The program achieved significant results, including an $83,000 earned media value, a $0.97 cost per click, and a 6x return on investment.

Kreston Reeves

Andrew Griggs

Senior Partner & Head of International