Case Study: OUTFRONT Media achieves amplified social reach with DSMN8 by mobilizing employee influencers

How OUTFRONT Media ‘own social’ by tapping into the power of employee influencers

OUTFRONT Media faced the challenge of "owning social" by amplifying its brand reach and engagement through employee voices. To do this it partnered with DSMN8 and launched an employee influencer/advocacy program using DSMN8’s platform to make it easy for staff to find and share company content.

DSMN8’s solution centralized and streamlined content sharing for employees, driving a significant uplift in shares and content clicks and delivering a lower comparative cost per click within the first three months of the program. The DSMN8-powered initiative turned OUTFRONT Media employees into active brand amplifiers, measurably increasing reach and engagement.

OUTFRONT Media

Briana Draguca

Social Media Coordinator