Case Study: Krauthammer achieves 103% increase in inbound leads with DSMN8

How Krauthammer empowered their sales consultants to develop personal brands and drive an increase in leads

Krauthammer, a leader in organisational development and professional training, faced a challenge: their senior sales consultants were expert coaches but not active on social media and lacked the time and know‑how to build personal brands that could drive inbound leads. They engaged DSMN8 to provide a scalable employee advocacy programme and platform to help consultants become modern social sellers and increase their online visibility.

DSMN8 delivered a combined training and technology solution — a content library, role‑based content plans, scheduler/publishing platform, instructor‑led coaching and analytics. Adoption was high (82% registered at launch) and consultants began regularly sharing content via the DSMN8 platform, generating measurable impact: an average of 35 items shared per user, 16,600+ content impressions, an 86% increase in website traffic, a 103% uplift in contribution to inbound leads and an approximate cost‑per‑click of £0.57.

Krauthammer

Maarten Poot

Marketing Manager