Case Study: Huawei achieves increased authentic employee content sharing and engagement with DSMN8

How Huawei made it easy for employees to share authentic content & generate engagement

Huawei partnered with DSMN8 to make it easy for employees to share authentic content and generate engagement. The challenge was to boost employee-driven brand advocacy and simplify the process of sharing relevant, on-brand material across personal and professional networks, so Huawei adopted DSMN8’s employee advocacy platform.

Using DSMN8, Huawei deployed curated content and tools that encouraged staff to share company stories, resulting in increased professional and personal exposure for employees. DSMN8’s solution helped shift company perception—employees became proud, pro‑active and a collaborative force in sharing brand-related content, driving higher engagement and broader reach.

Huawei

Lesley White

Deputy Vice President Human Resources