Case Study: Grünenthal achieves 3× engagement and empowers employee personal brands to generate new business with DSMN8

How Grünenthal Supports Its Employees to Create Personal Brands & Generate New Business

Grunenthal engaged DSMN8 to help employees build personal brands and generate new business while staying compliant with corporate social media policy. The core challenge was giving staff a safe, easy way to share approved content that boosts both individual profiles and the company’s presence on social channels.

DSMN8 provided an employee advocacy platform that distributes approved social content with segmentation and compliance controls, enabling confident employee activity. The program drove a 77% employee reach, more than 3X engagement, 1,700+ participants, 7,496+ content clicks and a £0.11 cost metric, delivering measurable uplift for both personal and corporate brands.

Grunenthal

Antonio Ibarra

Omnichannel Manager