Case Study: Awin boosts employee advocacy and brand awareness with DSMN8

How Awin uncovered its employee influencers

Awin, a global affiliate marketing network based in Berlin, wanted to help employees become more active on social media and evolve into brand ambassadors and influencers. The company needed a way to centralize content while keeping it relevant across multiple offices, departments, and languages, and to do so in a way that would encourage adoption from employees with very different levels of social confidence. Awin selected DSMN8’s employee advocacy platform to support this effort.

With DSMN8, Awin rolled out a user-friendly desktop and mobile employee advocacy program featuring segmentation and personalization, gamification and leaderboards, unique post variations, and tailored onboarding for new starters, senior stakeholders, and existing users. The results included 40% of employees actively using DSMN8, over 650 average posts shared and 4,000 content clicks per month, a comparative cost per click of £0.23, and more than a 50% increase in active users among new joiners. DSMN8 helped make employee sharing one of Awin’s highest traffic sources and a core part of its marketing strategy.

Awin

Lisa Hammond

Group Marketing Director