Case Study: Arlo Technologies achieves 98% increase in employee product knowledge and 20% more web traffic with DSMN8

How Arlo embraced employee engagement to drive product knowledge & social selling

Arlo Technologies needed to deepen employee product knowledge and ramp up social selling but faced low internal engagement and limited sharing of brand content. To address this, Arlo partnered with DSMN8 and adopted DSMN8’s employee engagement and advocacy solution to mobilise staff as informed brand ambassadors.

DSMN8 implemented a focused engagement program combining product training and social-sharing prompts, delivering measurable results: a 98% increase in employee product knowledge, a 24% rise in employees sharing brand content, and a 20% increase in web traffic—demonstrating DSMN8’s clear impact on awareness and social selling.

Arlo Technologies

Rob Wells

Vice President of Sales EMEA