Case Study: AkzoNobel Achieves $100k+ Impact with DSMN8

How AkzoNobel Achieved Employee Advocacy Success

AkzoNobel’s MPY business wanted to expand its social reach by activating employees who were not yet using social media for work, while also keeping all sharing on-brand and risk-free. The company turned to DSMN8’s employee advocacy platform to help more staff participate and to make social sharing easier, more consistent, and more aligned with brand messaging.

Using DSMN8’s auto-scheduling, dynamic display, and analytics tools, AkzoNobel enabled 272 employees to share curated content across LinkedIn. The program quadrupled the company’s LinkedIn audience to 6.7 million, generated more than 35,000 website visits, delivered nearly $100,000 in earned media value, and achieved a $1.35 cost per click and nearly 3x ROI in just over 12 months.

AkzoNobel

Stephen Farrell

Senior Digital Communications Specialist