Case Study: Swiss Post scales employee advocacy and boosts engagement with DSMN8

How a Complex Organization Made Scaling Employee Advocacy Look Easy

Swiss Post, Switzerland’s national postal service and second-largest employer, wanted to scale its employee advocacy program across 54,000+ employees in multiple countries, languages, and business units. The team needed a better way to segment content so employees only saw relevant posts, while also improving engagement, mobile access, gamification, compliance, and reporting. To solve this, Swiss Post migrated its program to DSMN8.

With DSMN8’s Groups & Teams, content segmentation, white-labeled mobile app, gamification, auto-scheduling, analytics, custom UTM tracking, and approved captions, Swiss Post mirrored its internal structure to deliver highly relevant content to the right employees. The result was stronger adoption and engagement, a cost-per-click of just $1.88, over $424,800 in earned media value, and an estimated 9x return on investment.

Swiss Post

Marijana Sladic

Digital Consultant