Case Study: General Motors achieves global employee advocacy reach with DSMN8

GM scaled employee advocacy with executive leadership, reaching over 20 million people in six months through a bold strategy with DSMN8

General Motors partnered with DSMN8 to strengthen employee advocacy across its global workforce. Although GM had already used social media externally, internal employee sharing had not gained much traction, with many employees unsure what to post or whether they were allowed to share company content. GM needed a simple, company-wide solution that would make advocacy feel natural and encourage broader participation.

Using DSMN8’s employee advocacy platform, GM launched Sharefluence with executive sponsorship, a revised social media policy, SSO access, pre-approved content, and localized rollouts across multiple regions. The program reached over 20 million people in six months, generated more than 8,000 employee-shared posts, and delivered standout engagement such as one post driving 1,500+ clicks and three employees generating 500+ clicks together, showing the strong measurable impact of DSMN8.

General Motors

Sarah Holm

Director of Corporate Social and Digital Channel Communications