Case Study: Greyp Bikes achieves $23,490 in media value with DSMN8

Empowering employees to demonstrate thought leadership and build brand awareness

Greyp Bikes, a Croatian motor vehicle manufacturer known for its connected e-bikes, wanted to strengthen brand awareness, internal communications, and talent attraction by getting employees more active on social media. Their challenge was turning a largely untapped employee network into a channel for authentic thought leadership, especially in a competitive tech hiring market. Greyp Bikes partnered with DSMN8 and used its employee advocacy platform to make sharing company content easier and more relevant for staff.

Using DSMN8’s targeted content feeds, gamification, and analytics suite, Greyp Bikes launched a company-wide employee advocacy program and had users actively sharing within 24 hours. The results were strong: ROI was achieved in just one month, and in five months the program generated $23,490 in earned media value, 6,907 clicks, a combined audience of 193,738, and a CPC of just $0.65—around 90% cheaper than LinkedIn ads in Croatia.

Greyp Bikes

Duje Jurenić

Chief Financial Officer