Case Study: RockLove Jewelry boosts e-commerce sales with DSM's paid social media strategy

RockLove Jewelry grows Meta revenue 130% with DSM

DSM partnered with RockLove Jewelry, an international licensed jewelry designer, which was struggling with inefficient ad spend and a low return on ad spend (ROAS) due to a small team without dedicated expertise in paid social media strategy.

DSM optimized RockLove's Meta ads suite by reorganizing campaigns into a funnel structure, focusing on audience targeting and rigorous ad testing. This solution drove a 130% revenue increase from Meta for Cyber Monday and achieved ROAS figures as high as 6.40 for retargeting campaigns, more than doubling the client's holiday sales goals.

RockLove Jewelry