Case Study: New Jersey Business and Industry Association drives major social engagement with DSM

New Jersey Business and Industry Association drives hundreds of thousands of social impressions in 60 days with DSM

The New Jersey Business and Industry Association (NJBIA), a long-standing advocate for businesses in the state, faced a challenge with member complacency and needed to reignite engagement to remind its audience of its value. They turned to the vendor DSM for a solution involving a video marketing campaign to address this problem.

DSM planned and launched a video-based contest that offered $15K in cash and consulting, fronted by a recognizable local personality. This solution generated hundreds of thousands of social impressions and drove significant user engagement through video submissions, dramatically changing perception for the NJBIA and re-engaging their core demographic.

New Jersey Business and Industry Association