Case Study: Corporate Essentials elevates brand positioning and boosts organic leads with DSM

Corporate Essentials increases organic traffic with DSM

Corporate Essentials, an office coffee and refreshment service provider, faced the challenge of being perceived as merely a commodity coffee seller. Their original branding failed to communicate their true value in enhancing modern corporate culture, which starts at the coffee counter. The branding agency DSM was engaged to address this positioning problem.

DSM developed a comprehensive new brand identity system for Corporate Essentials, designed to be deployed across all platforms including vehicles, uniforms, and a new website. The strategy included creating educational content about office culture to generate leads, rather than just selling coffee. As a result of this rebranding and digital strategy, Corporate Essentials saw a significant increase in both organic website traffic and conversion rates.

Corporate Essentials