Case Study: RES achieves 35% revenue growth with Dsg

Software Company Transforms Sales Engagement Approach

RES is a software company that enables and secures digital workspaces, and it wanted to transform how sales and marketing worked together across geographies. The company needed to create consistent sales messaging, adopt common sales disciplines to drive more predictable revenue, and accelerate change through better sales coaching. DSG partnered with RES to support this go-to-market transformation.

DSG led collaborative workshops, created vPlaybooks for sales messaging, coaching, and selling, and rolled out a simple visual selling framework, global launch plan, new hire training, and ongoing manager enablement. With DSG’s support, RES achieved stronger alignment between sales and marketing, a more consistent customer buying experience, and more predictable sales cycles. The engagement also drove measurable impact, including 35% year-over-year revenue growth in the first year.

RES

Al Monserrat

Chief Executive Officer