Case Study: Waters accelerates new product launch sales with Dsg

New Product Launch Success A Sales Playbook Approach to Enabling the Waters Sales Team

Waters, a worldwide leader in complementary analytical technologies, needed to elevate customer conversations beyond end users, accelerate sales success after launching new products, and close the gap between marketing and sales. To support this effort, Waters worked with DSG on a sales enablement initiative centered on a new sales playbook and approach to enabling the Waters sales team.

DSG implemented DSG Insight to help equip the Waters sales team with stronger messaging and a more effective selling approach. The result was a better-aligned sales process designed to support new product launches and improve customer engagement, though no specific quantitative impact was provided in the case study.

Waters

Alex Tisserand

Managing Director Sales Development and Support