Case Study: Qlik Talend drives stronger sales pipeline and messaging alignment with Dsg

New Product Launch Success

Qlik Talend, a data integration software company, needed a more effective sales messaging framework to support aggressive growth in the fast-moving big data market. The team wanted stronger alignment across sales, marketing, and product so they could clearly communicate their value proposition and lead more strategic conversations with senior buyers.

Dsg worked with Qlik Talend to develop sales messaging workshops, a sales playbook, whiteboard-style training, global enablement, and a 90-day learning challenge to reinforce the new approach. The result was better field adoption, improved cross-functional alignment, stronger competitive positioning, and up to a 50% increase in the active sales pipeline for the big data product line.

Qlik Talend

Jean-Michel Franco

Director of Product Marketing