Case Study: Owens Corning achieves impactful, data-driven exhibition experiences with DSA

Owens Corning creates global exhibition experiences with DSA across 15 years

Owens Corning, a global leader in fibreglass composites, faced the challenge of creating modular yet customized exhibition stands that maintained strong brand consistency across numerous international trade shows. To address this, they partnered with vendor DSA for their exhibition and brand experience services.

DSA implemented a solution focused on cohesive brand experiences, strategic design to optimize floor space, and the incorporation of advanced technology like spatial analytics sensors. This data-driven approach provided Owens Corning with valuable engagement metrics and a clear demonstration of ROI. The long-term partnership with DSA has ensured Owens Corning maintains a dynamic and efficient brand presence at major events worldwide.

Owens Corning