Case Study: Hillrom boosts brand awareness and attendee engagement with DSA’s immersive Medica exhibition stand

Hillrom showcases 7 global brands in 3 years with DSA

Hillrom, a global leader in medical technology, faced the challenge of unifying its seven global brands into a single, impressive exhibition stand for the Medica trade show. Their objective was to boost brand recognition, educate attendees, and reinforce their industry leadership. They partnered with vendor DSA to bring this vision to life.

DSA designed and built a sleek, double-deck stand featuring nine immersive demo rooms that replicated hospital environments. The solution included interactive touchscreens and five dedicated meeting rooms to facilitate product demonstrations and commercial discussions. The project was a success, with a Hillrom representative crediting DSA's incredible planning and execution for bringing their products to life and creating a seamless attendee journey.

Hillrom