Case Study: Friend MTS showcases its capabilities and engages clients with DSA

Friend MTS and DSA build a standout booth over 11 years at IBC

Friend MTS, a provider of cybersecurity and anti-piracy solutions, partnered with vendor DSA to design and build a booth for the IBC event in Amsterdam. Their challenge was to create a commanding presence at the prestigious international airshow to attract new business, showcase their full capabilities, and provide an effective environment to engage with both potential and existing clients.

DSA designed a bold, eye-catching booth with a layout that supported a range of business needs. The solution included a formal boardroom meeting space, a hospitality-focused mezzanine, strategic product displays, and an interactive touchscreen application. The result was a highly effective environment that drew visitors in and facilitated engagement. A representative from Friend MTS highlighted that their long-term partnership with DSA is due to the vendor's honesty, responsiveness, and ability to make things happen throughout the project.

Friend MTS