Case Study: Umault gains cash flow clarity and business confidence with Dryrun

Umault - Customer Case Study

The customer, Umault, a Chicago-based B2B video ad agency, faced significant cash flow management challenges. Founder Guy Bauer lacked a formal financial strategy, relying solely on his daily bank balance, which created constant uncertainty, stress, and negative impacts on company culture. This reactive approach made it difficult to make confident business decisions, manage overhead, and choose the right clients. To overcome this, the agency turned to Dryrun's cash flow forecasting and scenario modeling software.

By implementing Dryrun, Umault gained a clear, forward-looking view of its finances, lifting the "fog" of uncertainty. The solution provided comprehensive insight into cash flow, allowing for proactive planning and the ability to model different business scenarios. As a result, the agency built a cash cushion, which empowered them to be selective with clients and avoid difficult projects. The owner reported reduced stress, improved decision-making, and a stronger company culture, stating that Dryrun is now "a critical part of my business" that has created long-term stability.

Umault

Guy Bauer

Co-Founder